Saturday, October 25, 2014

Marketing Maven Meets Chic Chef: After Cupcake Wars and on Vegan Recipes


Photo Source: Marie Forleo

I've been following Marie Forleo for months now. She's a marketing maven and a business strategist. 

Most of you probably know me just as The Kitchen Maiden, who loves food, cooking and creating food hacks. But without the apron, whisk and wand; I am also a content strategist and an entrepreneur, among other things. So I've been following the inspiring and wickedly funny Marie Forleo for some time now.

But this post is not about Marie Forleo but her awesome guest in her latest video Chef Chloe Coscarelli: Here's Her Recipe for Success. Yes, Marie rocks her own show, MarieTV.


Even though I have seen a lot of episodes of Cupcake Wars, I really don't know Chef Chloe Coscarelli well enough until now. Chloe Coscarelli, a vegan chef, won the first-ever Cupcake Wars. Imagine her beating the competition with her vegan cupcakes!

In this interview with her by Marie Forleo, I am more than just inspired.

With this handful of takeaway quotes, Chef Chloe Coscarelli is a real deal. No wonder, Marie Forleo is like obsessed with her recipes!

Here are the 5 things I learned about Chef Chloe Coscarelli in this interview, plus the fact that she's rocking it with non-vegan foodies.


#5 She won't force veganism down your throat. She likes to think of it not as an "all or nothing" approach to vegan food. Just try getting used to vegan food and start incorporating them into your diet. 
#4 She's driven to show people that vegan food can actually taste better.  
#3 She's obssessive in testing her recipes at least 50 times before putting them in her book. She wants her readers, vegan or not, to get the same result like she would make them. She wants people to get that same sense of accomplishment after recreating her recipes. Isn't that sweet?! 
#2 She wants her recipe to be easy, inviting and accessible. She wants busy people to also have time to make her recipes. 
#1 She's Italian. She loves pasta and she takes Italian family heirloom recipes but the vegan way! Need I say more?

In this interview, Marie personally loves Chloe's pesto avocado pasta and that she had already tried 3 home-run recipes in Chloe's new book Chloe's Vegan Italian Kitchen: 150 Pizzas, Pastas, Pestos, Risottos, & Lots of Creamy Italian Classics

I have struggled and failed a lot of times to go vegan. I tried going pescetarian instead - it took me 3 days to successfully become one only to lose it back to eating meat.

I would love to get just any of Chef Chloe Coscarelli's recipe book, anything of hers that I could get my hands on here in the Philippines. I am not sure if I could find any of her recipe books in our local bookstore. I hope so because I am not fond of spending money on international shipping.

What do you think of both Marie Forleo and vegan chef Chloe Coscarelli? Am I just in my right mind to go fangirling over these ladies?

Have you bought one of Chloe's recipe books? Have you tried any of her recipes? I'd love to know!

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